THE STORY BEHIND EYENEED
The story behind EYENEED
A personal story about style, perspective and the courage to build something of your own.
Two worlds. New perspectives.
I was born and raised in Switzerland. Early on, though, my story also took me into another world.
When I was six, a difficult family situation meant that I spent a year with my aunt in Bolivia. At sixteen, I chose to go back on my own and spent four years of my life there.
Two countries, two cultures and different ways of looking at life. When I came back to Switzerland at twenty, I had gathered a lot of new experiences and saw many things differently than before.
Today I know how much that time shaped me.
Where it all began
As an only child, I had a mother who loved styling me. She enjoyed dressing me in unusual outfits and pairing different accessories. Early on, my look was allowed to be something special.
Back then, I never imagined that these small moments would one day be connected to my own brand.
Over time, I developed my own fascination with sunglasses. I started collecting different models and discovered how much a pair of glasses can change an entire look. They are not just an accessory. They can express personality, complete a style and give an outfit that certain something.
At some point, the thought came to me to start my own eyewear brand.
More than a pair of sunglasses
Alongside my passion for design, architecture and dance play an important part in my life.
Architecture taught me to pay attention to details and to see things as a whole. Dance showed me how much personality and expression can live in small movements.
Each of these worlds has shaped me in its own way.
And it is exactly this mix that flows into EYENEED.
I wanted to create a brand that brings modern design together with a clear, timeless style. Sunglasses that don't need to push themselves forward to stand out, but bring out the personal style of the people who wear them.
The idea behind EYENEED
EYENEED grew out of a personal passion and is becoming, step by step, what I had in mind.
As a Swiss brand, EYENEED is shaped by my understanding of design, aesthetics and detail. Swiss Designed stands for the perspective from which I develop the brand.
There is no large corporation behind EYENEED. It is a project of my own, one I put a lot of time, energy and heart into. From choosing the models and shaping the brand to meeting our customers, every step is part of this journey.
There is still a lot I want to achieve. That is exactly what makes it exciting for me.
For me, SEE BEYOND means staying open to new perspectives, finding your own style and not letting ideas remain just ideas.
EYENEED is my way of expressing exactly that.
SEE BEYOND.
A perspective of your own. A style of your own. A vision that keeps growing.
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